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Sunday, March 25, 2012

Winners Announced for IFLA's 10th International Marketing Award

One of the biggest announcements of the year was just made: The winners of IFLA's International Marketing Awards are now listed on the Marketing & Management section's site.

1st place: Tsinghua University Library, Beijing, China, for a low-cost series of five videos called "Falling in Love with the Library". There's a version of the series with English subtitles here.

2nd place: University of Waterloo Library, Waterloo, Ontario, Canada, for a campaign featuring 13 creative buttons designed to capture the visual identity of the six library locations.

3rd place: Kosteneevo Rural Library, Yelabuga District, Republic Tatarstan, Russia, for the project "The Whole Village Reads" -- a book festival followed by a year-long calendar of programs, competitions, and other activities geared to diverse audiences.

Once again, in the award's 10th year, Emerald Group Publishing Limited generously sponsored it. Thanks to Emerald, the first-place winner receives airfare, lodging, and registration for the 2012 IFLA General Conference and Assembly to be held this year in Helsinki, Finland, and a cash award of $1,000 (U.S.) to further the marketing efforts of the library. Read all the details on the IFLA's M&M page. 

Applications came in from 20 countries. Congratulations to the winners of this prestigious international award! 

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